Response to "Analysis of a Celebrity Endorsement"

I have chosen to respond to Louisa Daniels about Analysis of a Celebrity Endorsement. Louise looks into the Kim and Khloe Kardashian endorsing the diet product called Quick Trim. The blog discusses what the Quick Trim diet offers and how it works as well describes how the Kardashian sisters are used to promote and advertise this product.

The Kardashian sisters are big celebrates that are known throughout the world and can therefore be used as effective marketing tools for any company. Louise argues that Kardashian sisters have no right to promote this product because they have no medical knowledge or degree. While this may be true, the two celebrates are only promoting the product by saying that the product worked for them. They are not reporting scientific evidence but rather their own experience.

From here the sisters recommended the product for other people but at no point do they guarantee it will work for any particular individual. The article Louise refers to QuickTrim skeptics claims that the diet pills this product offers are not effective for long term weight loss. However the article also says that Kim Kardashian has been on the product and has loss ten pounds.

I believe that the two sisters are most likely promoting a product that is not good for long term weight loss and has little scientific research behind it. But Kim Kardashian has personally proven results with the product and therefore has the right to promote and advertise Quick Trim.